Legal & Data Notice
Privacy Policy and Personal Data Notice
We operate an independent review and travel planning desk for guests visiting River Rock Casino Resort at 8811 River Road in Richmond, British Columbia. This notice outlines how we handle personal details submitted through our request forms, how we use measurement tools on this website, and how you can access or request the removal of your personal information under Canadian privacy legislation.
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Information Collected via Reservation Requests
When you submit a reservation request through our site, we collect specific details required to assist with your hotel query or pass your request to the property or its designated booking partners. The details we request in our forms include:
- Your full name
- Your contact email address and primary telephone number
- Your planned arrival and departure dates
- Vehicle information, such as whether you are driving a standard vehicle, an electric car, or an over-height van that requires special garage clearance
- Room preferences or logistics requests, including tower preference or proximity to the Bridgeport Canada Line station
We do not collect or store full payment card numbers or card verification values directly on our site. Any formal room deposit or charge remains governed by the resort's official deposit policies, which require matching photo identification and a valid payment card upon physical check-in at the hotel desk.
How We Use Your Details and Third-Party Sharing
We collect personal information solely for the purpose of helping you plan your visit and facilitating room enquiries. When you submit details to reserve through the desk, we process your information as follows:
- We store the submission record securely within our publisher databases.
- We forward your reservation enquiry, preferred travel dates, and vehicle parameters directly to River Rock Casino Resort or its authorized booking partner so they can check availability or process your reservation.
- We use your contact information to reply to your initial enquiry or transmit booking updates regarding your request.
We do not sell, rent, or trade personal contact lists to external marketing agencies or unrelated third parties. Information is disclosed only to the hotel or booking network necessary to fulfil your accommodation request, or as required by law. To learn more about our commercial relationships, see how this site earns.
Analytics, Cookies, and Google Tag Manager
We use measurement software, including Google Tag Manager and standard web analytics, to evaluate site performance and measure completed reservation requests. These tools collect technical, non-identifiable data when you navigate our site pages, including:
- Your IP address and approximate geographic location
- Browser type, operating system, and screen dimensions
- Referring URLs and arrival paths
- Pages viewed, time spent per section, and interaction with request buttons
These analytics tools set persistent and session cookies in your web browser to track conversion events and help us evaluate traffic patterns, such as whether readers are looking for parking rates and the garage or transit instructions from Vancouver International Airport. You can disable or delete cookies at any time through your web browser preferences, though doing so may affect certain site functionalities.
Data Retention, Access, and Deletion Requests
We retain your personal reservation details on our systems only for as long as necessary to facilitate your stay request and resolve administrative follow-ups. Standard request logs are kept for record-keeping and audit purposes before being purged from our primary database.
Under applicable provincial and federal laws, you have the right to inspect, amend, or request the permanent deletion of the personal information we hold about you. If you wish to update your contact details or ask us to remove your booking records completely, email our editorial team through the contact address on our about the desk page. We review and process valid deletion requests within 30 business days of receipt.
Regulatory Context: PIPEDA and BC PIPA
Our data practices comply with Canada's federal Personal Information Protection and Electronic Documents Act (PIPEDA) and British Columbia's Personal Information Protection Act (BC PIPA). These privacy frameworks ensure that personal information is collected with consent, used only for declared legitimate purposes, and protected by appropriate security safeguards.
Please note that this website is an independent travel resource and is not owned or operated by Petroglyph Development Group, Musqueam Capital Corp, or the British Columbia Lottery Corporation (BCLC). Once your reservation information is transmitted to the hotel or official booking system, its handling becomes subject to the resort's official privacy policy. For further legal disclosures, review our terms of use and our dedicated page on responsible gaming regulations in British Columbia.